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Thursday, December 16, 2010

Tis The Season For Networking

The holidays are fast approaching and for many of us that means holiday parties are on the calendar.  Whether you're in sales, marketing or looking for that perfect new gig, parties are a great networking opportunity.  Here are a few tips to make the most of your event.


Pre-event:


1. Have your elevator talking points or speech well rehearsed to the point that they are conversational in tone and pace.
2. Business cards.  Bring them and have them in your jacket pocket. For the ladies, easily accessible in your purse.
3. Pen.  Unless you have a photographic memory...(most don't)


I know these three items seem like no brainers, but I never cease to be amazed.


At the event, there are some do's and don'ts.  Let's start with the do's.


Do's:


1.  Be sociable!  
2.  Introduce yourself with both your first and last name,  (I'm terrible with names!  It comes from my military background where everyone wears a name-tag on their uniform)  I find it helpful to do some type of name association like Frank Wells from First Bank or Mary Rogers the mortgage broker or whatever works for you.  (Remember that pen and use it!)
3.  Elevator talk.
4.  Listen
5.  Write down the key elements from your conversation.  (That pen again!  What a useful tool.)


Dont's:  There's only one really, really big one and I know this goes without saying, but I'll say it anyway...don't drink too much.  Ugghhhh we've all met "That Guy."


After the event, make sure you follow-up and deliver on any promises you made.  If you promised to call Marybeth next week, call Marybeth next week.  If you promised to send your resume to Bill Smith, send your resume to Bill Smith.  Follow-up is a key component to establishing trust and rapport. 


Happy Holidays!

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